BluMortgage

Logo Animation & Digital Campaign

March 2020

Upon refreshing Bluroot's brand and visual language, we also worked on their sub-brand Blu Mortgage.
We were approached to create a brand awareness campaign to be distributed via various Google ads and a Facebook ad.

First, we outlined the campaign strategy and collaborated in brainstorming taglines to position BluMortgage as a Hero archetype, with an edge of Sage. We planned storyboards and created animated GIFs based on a strategic logo reveal - the story of a seed, rooted, and blooming. It creates the wordmark and logo on the way, before the CTO appears at the end. It is catchy, upbeat, and positive.

Various Ad Formats