Bluroot

Brand Re-Fresh & Digital Ad Design

March 2020

IS Design Labs was happy to refresh the brand's visual language with a flyer mailer ad at the forefront. Upon discussing the brand strategy,
we looked to convey the principles of expertise, transparency, openness, honesty, and simplicity.  

We explored and set the creative direction after which we developed the basic brand standards for the company to use moving forwards. We designed their printed flyer in the process, using this refreshed visual language.

Next, we helped build an awareness digital campaign for their Blu Mortgage sub-brand.

Flyer Layout

Still Digital Ads