Our Services

IS Designs Labs offers a wide range of multidisciplinary design and consultant services. Our process-based approach identifies the unique brand story of each business to deliver customized holistic and strategic visual brand standards that represent the business's philosophy, goals, and value while addressing the clients’ specific needs and challenges.

Our Process

All packages we offer start with a basic brand strategy, the foundation for a holistic experience. Through this collaborative process, we want to deliver clarity of direction - all creative work will build on it to achieve consistency. We know that your success is rooted in a focussed approach with all elements coming together to represent your company on all levels.

Through our brand strategy we explore the following:
SWOT analysis, target marketing definition, brand guiding principles & persona, creative direction and aspirations

We will work with you to find the right combination/solution.
Modified packages available upon inquiry. 

Brand Design &
Visual Identity 

- brand strategy and positioning
- naming brainstorm
- tagline suggestions
- creative directions
- visual identity options
- polished logo/wordmark
- colour palette options
- basic brand standards

Brand Audit & Rebrand

Report consulting on existing brand.

- survey
- visual analysis
- naming analysis
- evaluation of brand's consistency 
- competitive landscape review
- brand value
- recommendations

Brand Standards

Basic Option
- brand strategy and positioning
- identity & company intro
- identity DOs and DON'Ts
- scaling & spacing
- colour palette
- fonts & uses

Advanced Option
- basic option components
- secondary, supporting visual language
  (i.e. illustrations, patterns, photographic style, etc)

Full Option
- advanced option components
- design of top 3 communications
  (i.e. business cards, letterhead, social media images)

Feature/Statement Wall

- brand strategy and positioning
- space walk-through and area definition
- ideations & concept mock-ups
- execution detailing, budget and vendors

Environmental Graphics & Signage

- brand strategy and positioning
- creative direction (concept)
- experience mapping review
- areas of focus definition
- ideation & mock-ups
- graphics & signage package
- execution and installation

Motion Graphics

- brand strategy & goal setting
- creative direction
- logo end tag animation
- storyboarding & script writing
- animation
- voice talent and background music

Brand Awareness Campaign

(via Facebook / Instagram / Google Ads / Event)
- creative direction & art direction
- copywriting & editing
- visual content (motion graphic / visual imagery / photo-ops / poster /  installation, etc.)

Art Installations

We love coming up with purposeful creative solutions to bring spaces to life. We have used the following materials in creating custom pieces: acrylic, wire mesh, wood, vinyl and wool felt. At the same time, we are open to explore other mediums.

AR Experiences

We create augmented reality installations using the Lightform Projector technology.  We can bring life to murals, plant walls, objects and other multi-dimensional environments to create the feel of magic.