Travel Design by Leila Lavaee 

Re-position and Re-brand

Fall 2019 

This project was a re-brand for a travel experience concierge service. Quite often, about a year or so after launching, companies discover a lot about their competitive landscape and can confidently refine their value proposition to reach the right niches they did not originally focus on.

The company's name was picked by the client. We started by defining Travel Design by Leila Lavaee’s guiding values (elegance, trustworthiness, perfection, experience, excellence), narrowing down the target audience, crafting the statement of differentiation and creating the brand personality - this is where my creative directions explorations kicked off. Upon defining the direction, we proceeded with the visual identity design and ideation process.

Below are some other brand identity ideations.
And find original brand design here.

Visual Language & Brand Standards

Putting together the brand standards, a strategic visual language grew and was applied to a flyer and a print ad, to set the tone for all communications to follow.