We worked with a New York based jewelry company, Amouria, in creating a graphics video to spread awareness about the brand.
Through research, we established their desired demographic and created personas. Next, an animated logo was designed - an important step for any large brand looking to start off on the right foot with their digital content. The concept behind the below animation is centered on the theme of creation and attention to detail.
Both video and script were put together through annotated story boards. Our search was to attract the demographic of well-established people with disposable income, looking for luxury, quality goods.
The proof of concept was wrapped up, without the final 3D jewel renders or hired voice actors, to keep the costs nominal.