KSK Karate School
Back-to-School Ad Campaign

September 2017

DELIVERABLE
Create an ad campaign to promote KSK karate school. 
 
GOAL
As back to school classes were starting, KSK needed to raise brand awareness and introduce a promotion to attract potential students (children) their parents.
 
DIRECTION
Our direction was showcase students as role models plus promote a fun, communal culture. Furthermore, the writing added a spiritual layer to the commonly understood benefits of karate practice – this point was appealing to parents caring about their children developing beyond just physical abilities.
 
CHANNELS
- poster, flyer ad
- facebook ad and cover photo
- newspaper ad
- community center ad