Intentional Jewelry Line
Motion Graphic Promotion

November 2017 

Finding a way to promote products in today’s over-saturated marketplace is a challenge for any business owner.
Printed materials and catalogues do not hold the same value in connecting with people, especially when a younger demographic is being approached.

We worked with Intentional Jewelry by Debbie Marie in creating this promotional video featuring her product shots. Our steps in the process included creating a mood board with the creative direction, selecting a colour palette, storyboarding, and animating.

Soothing, simple and gentle yet sophisticated and appealing to deeper senses, this simple video gives the brand an energy and edge to differentiate and thrive.

Uploaded by IS Design Labs on 2018-01-08.

A bit about the process behind creating the final motion graphic promotional video -

Creative Direction Moodboard

Creative Direction Moodboard

Colour Palette

Colour Palette

Final Agreed Upon Storyboards

Final Agreed Upon Storyboards