Dance Studio Visual Identity

August 2014

Dance With Me Toronto Studio Branding
Components: wordmark, business cards, logo endtag,
website interface, certificates, letterhead, brand standards
 
I worked with the owner of a startup studio every step of the way to create an identity to best reflect him and his business. The only part we didn't work on together, was the name. "Dance With Me Toronto" was set from the start. Along the way, I guided the process of defining the brand strategy. We started off with his wordmark and moved into essentials such as business cards, gift certificate, website interface and logo endtag animation for the video.

 

Various Initial Concepts

Various Initial Concepts

Logo Colour Variations

Logo Colour Variations

General Business Cards

General Business Cards

Personal Business Cards (Professor)

Personal Business Cards (Professor)

Dance With Me Toronto - Logo Endtag

Dance With Me Toronto - Logo Endtag & Promo (White)