I worked with an entrepreneur to create a full visual identity package for a pet-tech consultant.
After establishing a basic brand strategy, a statement of differentiation was crafted and we agreed on the following guiding principles: results-driven, leader, accessible, agile, scalable, wise.
Next, three creative directions were considered to set the feel and concept behind the brand.
Below is the full brand standards package developed, including secondary visual language (graphic background, texture, iconography, photography and photo treatments).
Various communication pieces were put together to give the business a kick start -- business cards, social media platform images, and website visuals.