Typ* It is a prototype retail brand targeted towards young people interested in unique illustration, typography-oriented clothing. The brand character is casual, edgy, hip, and a little rebellious.
To appeal to the young target market, this brand is very sustainable and unique in it's packaging. A bowtie shaped cloth is used as a tag. It is used to carry the product out of the store, as a handle, removing the need for plastic bags. In addition, once the tag is clipped away from the clothing, it can be used as a funky bowtie. Lastly the shoebox created uses no glue, so it is 100% recyclable. It also makes use of the bowtie handle.
Products: t-shirts, casual shirts, shoes, etc