Typ* It Clothing

Typ* It is a prototype retail brand targeted towards young people interested in unique illustration, typography-oriented clothing. The brand character is casual, edgy, hip, and a little rebellious.
To appeal to the young target market, this brand is very sustainable and unique in it's packaging. A bowtie shaped cloth is used as a tag. It is used to carry the product out of the store, as a handle, removing the need for plastic bags. In addition, once the tag is clipped away from the clothing, it can be used as a funky bowtie. Lastly the shoebox created uses no glue, so it is 100% recyclable. It also makes use of the bowtie handle.

Products: t-shirts, casual shirts, shoes, etc 


 Tag on Shirts

Tag on Shirts

 Item to be Rolled and Tag to be Buttoned and Used as Handle    

Item to be Rolled and Tag to be Buttoned and Used as Handle

 

 Shoebox

Shoebox

 Tag Buttoned and Used as a Handle

Tag Buttoned and Used as a Handle

 Shoe Box Inside Folds (no glue used)

Shoe Box Inside Folds (no glue used)