I created a full visual identity package for a flagship mobile platform connecting certified beauty care experts with busy families in need to be served at the convenience of their living space when they need it most.
After a basic brand strategy exercise, a statement of differentiation was crafted and the following guiding principles were agreed upon: experts, excellence, available, easy, warm, bold.
Next, three creative directions were considered to set the feel and concept behind the brand.
Find below full brand standards package developed, including secondary visual language (pattern, graphics elements, photography and photo treatment).
Various communication pieces were put together to give the business a kick start -- business cards, social media visuals, and landing page mock-up.