Saharless Brand
Creative Direction and Design

August-October 2017

We recently had the pleasure of going through the process of launching an innovative concept. From brand strategy and naming, to full visual identity and promotional materials, we worked with the owners to bring this one-of-a-kind service to life.

Upon understanding the competitive environment and our target demographic groups, we narrowed down the company's statement of differentiation: Saharless is a sugarless subscription service, that will help diabetic, pre-diabetic and health-conscious people enjoy their treats without compromising their health, lifestyle, and longevity.

Next, we defined the company's guiding principles and brand character and performed a full-fledged naming brainstorm including a survey for the target demographic. Part of our engagement included packaging design conceptualization – an important branding connection to the physical world.

Here are the pages from the brand standards created for the Saharless brand.

As this is a web-commerce company, the online presence was of essence and needed to be considered early on in the brand's creation. Upon deciding on the user-interface and content, a landing page visual and animted product GIF were created to set the tone of the company.

Next, various print collateral materials such as business cards, flyers and posters were created to help advertise the new company.

Branding of the package was another aspect considered with limited budget and keeping up the joyful, unique look and feel.