Ritmo Wine Subrand

April 2011

Foreign Affair Winery Subbrand - Second Tier Blends

A subbrand for the existing Foreign Affair wine company, targeted towards younger people who want to expand their wine knowledge. Ritmo is a brand which blends two wine varieties together - giving an opportunity for the owner to experiment and room for the customers to get reasonably priced, unique wine blends.

Ritmo, meaning rhythm in Italian, is about
a blend of flavours coming together,
a blend of grape varieties,
a blend of Italian and Canadian cultures,
a blend of Old and New World of wines.

Components: Logo, Labels, Boxes, Brand Standard, Business Cards, Website MockUp, Motion Graphic
Media: Branding, Package, Print, Web, Interactive

 

Logo (left to right)
Main Black and White Logo; Colourations: Cab Sauvignon and Merlot, Cab Sauvignon and Franc colourations, Sauvignon Blanc and Semillon  colourations

 Wine Bottle Labels (left); Back Label (right) - inspiring people to explore and sharpen their senses

Wine Bottle Labels (left); Back Label (right) - inspiring people to explore and sharpen their senses

 Additional Option for a Package

Additional Option for a Package

 Business Cards

Business Cards

 A Spread From the Brand Standards Book (explaining the idea behind the secondary graphics)

A Spread From the Brand Standards Book
(explaining the idea behind the secondary graphics)

 Website Mock-Up

Website Mock-Up

 OCAD Grad Show - Presentation Stand

OCAD Grad Show - Presentation Stand