Real Estate Branding

Wordmark, Business Cards, Signs, Email Signature

I worked with my client, a real estate agent, every step of the way to create an identity to best reflect him. He was very curious to learn about my process in detail - from typefaces and their personalities to colour palettes and hierarchy of information.

Character-wise, Alex is an energetic, adaptable professional who is fashionable and in sync with the latest trends in technology. He favours the colour red. He is very straight forward, and quite detail oriented. Alex takes great pleasure in understanding each property to the last detail.

We started off with his word-mark and moved into essentials such as business cards, for sale signs and an email signature.

 
 Initial Wordmark Ideations

Initial Wordmark Ideations

 
 
 Colour Scheme Exploration

Colour Scheme Exploration

 
 
 Initial Business Card Layouts

Initial Business Card Layouts

 

 Final Business Card (front to the left, back to the right)

Final Business Card (front to the left, back to the right)

 
 For Sale Sign and Ideations 36" x 24" (left side) Directional Sign 18" x 24" (right side)

For Sale Sign and Ideations 36" x 24" (left side)
Directional Sign 18" x 24" (right side)

 Email Signature and Breakdown Explanation

Email Signature and Breakdown Explanation