I worked with my client, a real estate agent, every step of the way to create an identity to best reflect him. He was very curious to learn about my process in detail - from typefaces and their personalities to colour palettes and hierarchy of information.
Character-wise, Alex is an energetic, adaptable professional who is fashionable and in sync with the latest trends in technology. He favours the colour red. He is very straight forward, and quite detail oriented. Alex takes great pleasure in understanding each property to the last detail.
We started off with his word-mark and moved into essentials such as business cards, for sale signs and an email signature.