Pairs well with Road

September 2012

Pairs well with Road.
Partnership Program
 
Art directed, designed and worked with the copywriter in creating is joined partnership program between Mercedes-Benz Downtown and Jump Restaurant.

Creative Brief:
Mercedes-Benz Downtown and Jump Restaurant come together to bring you the best of both worlds.
Smith Roberts proactively approached Mercedes-Benz Retail Devision to gauge interest in a concept developed by the agency to create a co-branded partnership pilot project between Mercedes-Benz and Oliver & Bonacini restaurants.

Copywriter: Brandon Baker
Created while working for Smith Roberts.

 Jump Restaurant Entrance reserved sign on top of model car

Jump Restaurant Entrance
reserved sign on top of model car

 Jump Restaurant Entrance wheel talker by the car

Jump Restaurant Entrance
wheel talker by the car

 Jump Restaurant Entrance poster on the side

Jump Restaurant Entrance
poster on the side

 Promotion Card card received with the bill

Promotion Card
card received with the bill

 Mercedes Benz Downtown banner poster inside the dealership

Mercedes Benz Downtown
banner poster inside the dealership

 Mercedes Benz Downtown menu of cars

Mercedes Benz Downtown
menu of cars

 Online Promotion Ads on both brand's websites

Online Promotion Ads
on both brand's websites