Create an ad campaign to promote KSK karate school.
As back to school classes were starting, KSK needed to raise brand awareness and introduce a promotion to attract potential students (children) their parents.
Our direction was showcase students as role models plus promote a fun, communal culture. Furthermore, the writing added a spiritual layer to the commonly understood benefits of karate practice – this point was appealing to parents caring about their children developing beyond just physical abilities.
- poster, flyer ad
- facebook ad and cover photo
- newspaper ad
- community center ad