Instant Chemistry is an innovative dating service, combining the latest biotechnology with a unique personalized approach. I was in charge of the online information architecture and design - developing back-end logistics and visualization, by working closely with the co-owners. Aside from my main focus, I also lead the re-branding initiative concentrating on increasing the company's recognition.
Initiating the re-branding, I suggested several solutions for their new identity. My initial ideas were used to build on and to fuel the further evolution of the logo.
I guided the client from start to finish, in their efforts to develop the company's back-end operations. I focussed on usability and user experience throughout my process, as I worked through multiple iterations of wireframes, and interface designs. I closely collaborated with the web developer to execute the back-end of the matchmaker's and the client's portals.