Instant Chemistry: Website Portal 

September 2014

Instant Chemistry is an innovative dating service, combining the latest biotechnology with a unique personalized approach. I was in charge of the online information architecture and design - developing back-end logistics and visualization, by working closely with the co-owners. Aside from my main focus, I also lead the re-branding initiative concentrating on increasing the company's recognition. 

Initiating the re-branding, I suggested several solutions for their new identity. My initial ideas were used to build on and to fuel the further evolution of the logo. 
I guided the client from start to finish, in their efforts to develop the company's back-end operations. I focussed on usability and user experience throughout my process, as I worked through multiple iterations of wireframes, and interface designs. I closely collaborated with the web developer to execute the back-end of the matchmaker's and the client's portals.

 
 Re-Branding Ideations

Re-Branding Ideations

 
 MatchMaker Portal - Home Page

MatchMaker Portal - Home Page

 MatchMarker Portal - Various Pages

MatchMarker Portal - Various Pages


 Client Portal - Log-In Page

Client Portal - Log-In Page

 Client Portal - Various Pages

Client Portal - Various Pages