Intentional Jewelry Line
Motion Graphic Promotion

November 2017 

Finding a way to promote products in today’s over-saturated marketplace is a challenge for any business owner.
Printed materials and catalogues do not hold the same value in connecting with people, especially when a younger demographic is being approached.

We worked with Intentional Jewelry by Debbie Marie in creating this promotional video featuring her product shots. Our steps in the process included creating a mood board with the creative direction, selecting a colour palette, storyboarding, and animating.

Soothing, simple and gentle yet sophisticated and appealing to deeper senses, this simple video gives the brand an energy and edge to differentiate and thrive.


A bit about the process behind creating the final motion graphic promotional video -

 Creative Direction Moodboard

Creative Direction Moodboard

 Colour Palette

Colour Palette

 Final Agreed Upon Storyboards

Final Agreed Upon Storyboards