Charm Brand
Personal Image Consultant

July-Sept 2017

Creating a brand is a strategic task not to be taken lightly. This visual is a silent handshake and the beginning of many fruitful interactions. In the process, we examined competitors, defined the target customers and outlined the key guiding principles behind the company. By exploring these subtle aspects of brand positioning, we create an appropriate brand persona to build a visual language and attract customers. 

After completing our positioning exercise, we selected the following principles that define Charmaine Bryan Consulting:
drive, independence, mindfulness, understanding, and leadership.
Find below pages from the brand standards created for Charmaine Bryan Image Consulting.

Our next step was to set a creative direction and explore color palettes. A visual identity (logo) creation came shortly after. Smaller aspects of branding such as the spacing and fonts were used to reinforce company’s values while adding layers to the visual language. 

Furthermore, a pattern was created to add a more ornate graphic element used in print collateral pieces such as business cards, corporate documents, and handouts. 

A new user Interface website layout was set in place to enhance the primary way Charmaine Bryant Consulting clients reached out. Lastly, a photo direction was given to ensure that all visuals remain consistent and reflect best on Charmaine.