Working on a new concept for a unique do-it-yourself brewing facility, I mocked up ways the brand identity can be applied to the future building. It was important to consider the best ways this can be achieved, as the building needed to have a sense of presence and identity, presenting the company as hip and edgy. It was also meant to be drawing enough attention in this industrial area from the two main approach streets. I mocked up a couple of creative directions on how to achieve this.
Original renders created by Reinard Sosroutomo.
Created while working for mackaywong.